I was given the opportunity to learn about corporate communications in the early 1980’s. I had a great mentor who was at the top of her field. Because of my writing ability and my love of people, it was a natural fit. I represented the company in the community, I met and highlighted many of its employees, and I learned a lot of the theory that makes the communications role in any company critical to its success.
From then on I pretty much made my living as a writer through most of my adult life. My corporate experiences in both the private and public sectors made me a Communications Generalist. This means I can serve my clientele in the fields of Public Relations, Internal Communications, Media Relations, Event Planning and Promotions.
I’ve produced many newsletters, written press releases, created manuals, documented procedures and built marketing campaigns. I’ve written web content with effective SEO techniques and led workshops about creating a communication plan, building an event plan, and speaking to groups.
My mother passed away of a brain tumor when I was eleven years old. At the age of 16, I wrote this poem to describe why I spent so much time writing.
The mind and its ideas move the hand,
The pen plays the tongue, a means of formation,
The ink is the vocal chords, delivering voice,
The nib is the medium through which
The vibrations are transferred – and
The paper? Why, the paper listens.
When I met Alexander Kirkwood, I was applying for funding to write a book. He was a writer/director from Hollywood. He was also a visual artist and one of the kindest, supportive people I ever met. He loaned me a set of tapes that held a screenwriting course. I soaked it up and became excited about this kind of writing. When he returned from LA, we wrote together – a lot. It was such fun being steeped in creativity. He introduced me to the industry as well, through which we got an agent, and met people from all over the world at the Banff Television Festival over the years.
As a result, we developed a lot of product for television and theatre release, but were never produced. Nevertheless it was a fabulous training ground, and one of the best times of my life. When Alex died of cancer, I gave it all up, but when you are driven from a place deep inside that you don’t even know, it keeps surfacing. I took extra training from Screenwriting U in Los Angeles and travelled down there to market the result. This experience is captured in a blog I did at the time called “Peg Goes Hollywood”.